Zee 24 Ghanta Launches Extensive Election Day Coverage for West Bengal Results

Zee 24 Ghanta will broadcast extensive coverage of the West Bengal election results on Monday, May 4, beginning at 6 AM. The channel's 'Banglar Maharan 2026 – The Battle for Bengal' programme promises viewers real-time updates and analytical insights across television, Connected TV, and YouTube platforms.

The channel has deployed reporters to all 87 counting centres across West Bengal to provide on-ground coverage. The newsroom will combine live reporting with expert analysis, advanced visual graphics, and data-driven storytelling to help audiences understand voting patterns and the forces behind the electoral outcome.

Raktim Das, CEO of Zee Media Corporation Limited, outlined the channel's approach: "Election coverage today has evolved significantly, with audiences expecting not just immediacy but depth, context, and credibility. As news consumption becomes increasingly real-time and multi-platform, the focus for broadcasters is to combine data, technology, and strong editorial insight to deliver a more informed viewing experience. At Zee Media Corporation, we continue to invest in building robust, data-led coverage formats that enable viewers to better understand electoral outcomes and the broader political and economic signals they represent."

Pew Roy, Deputy Editor at Zee 24 Ghanta, elaborated on the coverage strategy: "Counting day is not just about numbers, it's about decoding the story behind the mandate. At Zee 24 Ghanta, our focus is on delivering updates supported by strong, data-driven analysis that helps viewers understand what shaped voter behaviour and what truly resonated with the electorate. With reporters stationed across all 87 counting centres and a strong panel of experts in the studio, our effort is to provide seamless, credible and comprehensive coverage that Bengal can rely on throughout the day."

The coverage is supported by multiple partners. Sunrise Moshla, Indian Institute of Hotel Management, Berger Paints, Super Shakti TMT, Shalimar Jasmine Ayurvedic Hair Oil, and Jacolivol serve as co-presenters. Co-powered by Oshea Herbals, Cozi Premium Wear, and JIS Group Educational Initiatives, the programme also features Supreme Knowledge Foundation as the knowledge partner and Zee 5 Bangla, Jharna Ghee, Shree Maahika Rice, and Ultratech Cement as special partners.

The channel aims to provide continuous updates and expert discussions throughout the day, offering viewers a comprehensive understanding of the electoral results as they emerge.