Mother Dairy Unveils 30+ New Summer Products, Including Category-First Ice Cream Formats

As the mercury climbs across India, Mother Dairy is ramping up its portfolio with a substantial wave of new products designed to meet the season's demand for cool, indulgent refreshments. The company has unveiled plans to roll out more than 30 fresh offerings across its value-added dairy range throughout the summer months.

The expanded lineup spans multiple consumer priorities including indulgence, wellness, convenience, and regional preferences. The ice cream segment will see the most significant expansion, with approximately 20 new products entering the market. These include industry-first Two-in-One Matka and Tub formats, a premium 'Crafted' collection, and contemporary flavours such as Cream Cheese Pistachio Cone and Kulfi Cassata.

A new 'Go-Low' sub-brand will introduce low-calorie ice cream options in three flavours: Choco Almond, Shahi Mewa, and Kesar Pista Tilla Kulfi, addressing health-conscious consumers seeking lighter indulgences.

Mother Dairy is also strengthening its regional product offerings. The fresh dairy portfolio will expand with Jamun Yoghurt and Bhuna Jeera Raita, while western markets will receive Shrikhand in three new flavours. Northern regions will see the introduction of Meethi Dahi. The company plans to extend its UHT milk range with Cow Milk and Standardised Milk variants in Jammu & Kashmir to capitalize on growing demand for long shelf-life options.

The 'Pro' range of nutritionally enhanced products is being fortified with Procurd and Propaneer—high-protein curd and paneer variants respectively—reflecting the brand's emphasis on meeting evolving dietary requirements without compromising on flavour and quality.

"Product innovation remains central to our growth strategy," said Jayatheertha Chary, Managing Director at Mother Dairy. "These new offerings reflect our commitment to anticipating consumer needs across different age groups and occasions. Each product has been carefully developed to elevate everyday enjoyment while maintaining our standards of taste and nutrition. With temperatures rising nationwide, we expect growth exceeding 30% across major categories."

The products will roll out progressively across Mother Dairy's distribution network, encompassing both conventional retail channels and modern trade platforms. The company plans to launch prominent marketing campaigns highlighting ice creams, flavoured milk, and other key products, with particular focus on engaging younger consumers and strengthening market presence across regions.