Ranveer Singh Launches Protein-Enriched Coffee Line With Tata Starbucks

Hyderabad — The partnership between Tata Starbucks and SuperYou has evolved into an expanded product range, capitalizing on the success of their Protein Cold Foam collaboration introduced earlier this year. The centerpiece of this new collection is a Brown Sugar Cinnamon Oat Iced Shaken Espresso crowned with SuperYou's Vanilla Protein Cold Foam.

The beverage reflects co-founder Ranveer Singh's personal coffee preferences, marrying a vigorously hand-shaken espresso with warm spice notes of brown sugar and cinnamon, layered with a velvety SuperYou Pro vanilla protein cold foam. At the launch event, Singh worked the counter to prepare the drink firsthand while enthusiasts witnessed the debut of what he characterized as "a blockbuster in a glass."

"Coffee represents far more than a simple drink for me—it's an established practice," Singh, co-founder of SuperYou, explained. "Starbucks' Iced Shaken Espresso delivers boldness, smoothness, and genuine personality. The addition of SuperYou's vanilla protein cold foam elevates it perfectly. I'm thrilled for consumers nationwide to sample it, personalize it, and make it uniquely theirs."

Adrit Mishra, chief operating officer of Tata Starbucks, highlighted the commercial momentum behind the move. "Protein Cold Foam has received overwhelming support across our Indian locations, signaling consumers' appetite for beverages that balance convenience with personalization. Working alongside SuperYou and Ranveer Singh, we're facilitating modest yet meaningful enhancements to how people experience their daily coffee. This expanded partnership lets us innovate where flavor, customization options, and contemporary lifestyle values intersect, providing customers fresh avenues to tailor their preferred Starbucks drinks."

Nikunj Biyani, co-founder of SuperYou, emphasized the behavioral advantage of embedding protein into established routines. "We discovered early on that incorporating protein into something as routine as coffee consumption significantly increases adoption rates. This ongoing collaboration with Starbucks represents an exciting opportunity to expand how people incorporate protein into their everyday habits. My personal preference is the mango protein foam variant."