SOCIAL Brings Stadium Atmosphere to Cricket Finals with #DoosraStadium Campaign

As cricket's marquee event draws near, SOCIAL is transforming the viewing experience into an all-encompassing celebration of the sport. The chain's #DoosraStadium initiative brings together fans at multiple locations nationwide, complete with big-screen broadcasts, cricket-themed décor, and an electrifying atmosphere designed to amplify every moment from first ball to final wicket.

The centrepiece of this year's campaign extends beyond traditional match viewing. SOCIAL has crafted a dedicated match-day menu that showcases regional culinary traditions from across India. The offerings draw inspiration from various states, including Hyderabad's OG Haleem Biryani, Rajasthan Ballistic Bhajiyas, Lucknow Bharwan Galawati, Bengaluru's OG Stadium Samosas, Punjab Sixer Chhole Bhatoore, Gujarat Farsan Platter, Mumbai Vada Platter, Delhi Match Momos, and Kolkata Filet-O-Fish Burger. These dishes are specifically designed for group consumption, encouraging patrons to share while experiencing the match's pivotal moments.

The beverage programme complements the food offerings with a selection aimed at sustaining celebrations throughout the match. The newly introduced Grenades join established favourites including Lifaafa, SOCIAL Emotions, LLIIC, Banarasi Patiala, SOCIAL Screwdriver, LLIIT, Manhattan, and Old Fashioned. For larger groups, Beer Buckets are available in sets of 3, 6, and 9, allowing patrons to maintain their energy across all overs and replays.

Beyond food and drink, SOCIAL is enhancing engagement through an interactive mobile cricket game accessible during match intervals. Participants can accumulate points, compete against friends, and pursue prizes, adding a competitive dimension to the viewing occasion.

The #DoosraStadium experience is available at SOCIAL locations across Hyderabad, Mumbai, Delhi-NCR, Bengaluru, Pune, Kolkata, Lucknow, Chandigarh, and Dehradun.