Siddharth Roy Kapur Appointed Principal Advisor to CineNow's Founding Team

MUMBAI — The Indian entertainment sector has witnessed a significant development with the appointment of Siddharth Roy Kapur, a renowned media entrepreneur and film producer, to the role of Principal Advisor at CineNow, an investment platform specializing in film intellectual property.

The move comes as CineNow continues to develop its ₹1,350-crore structured Film IP investment platform. Kapur's involvement is intended to strengthen connections between creative professionals and institutional investors, positioning intellectual property as a recognized investment asset class within India.

Strategic Role and Responsibilities

In his capacity as Principal Advisor, Kapur will draw upon his extensive background in studio operations to guide the platform across multiple domains. These include evaluating content investment opportunities with strong growth potential, cultivating relationships between filmmakers, producers, and financial institutions, and shaping expansion initiatives to support India's entertainment sector as it evolves.

Addressing India's Content Finance Gap

India's media and entertainment industry is undergoing rapid expansion, fueled by rising viewership and the global reach of Indian content. Yet the financial systems required to sustain this growth have historically remained underdeveloped.

Rohit Dalmia, Chairman and Managing Director of CineNow, articulated the platform's core objective: "India's media and entertainment industry is entering a defining decade… intellectual property is emerging as one of the most valuable forms of long-term value creation. However, the financial infrastructure around content remains underdeveloped. CineNow was created to bridge that gap by bringing transparency, governance, institutional capital, and disciplined investment frameworks to the sector."

Dalmia further noted Kapur's qualifications for the role: "His unparalleled experience across content creation, studio leadership, and media entrepreneurship makes him one of the most respected voices in Indian entertainment. His strategic counsel will be invaluable."

Industry Recognition and Vision

Kapur has built a reputation for supporting some of India's most prominent entertainment initiatives. His expertise in content economics and understanding of audience preferences will inform CineNow's approach to working with intellectual property holders and creative professionals.

Reflecting on his appointment, Kapur shared his perspective: "The Indian entertainment industry is witnessing unprecedented growth, driven by expanding audiences, multiple distribution platforms, and the increasing strategic importance of intellectual property. As the sector matures, innovative and well-governed capital solutions will play an important role in unlocking its next phase of growth. CineNow is building a unique platform at the intersection of content, capital, and technology, and I am pleased to support the Founding Team."

About the Platform

CineNow functions as an investment-focused platform dedicated to establishing film and content intellectual property as a structured, professionally managed investment category. With backing of ₹1,350 crore, the company employs contemporary financing approaches and institutional-standard governance practices to establish the financial groundwork for India's evolving media and entertainment landscape.