Samsung India and HYBE India Launch Galaxy Audition Studios to Support Young Women Performers Across the Country

GURUGRAM — A collaborative campaign between Samsung India and HYBE India aims to provide young women across the country with opportunities to display their creative talents through a series of auditions and workshops.

The "Show Them How It's Done #withGalaxy" programme has transformed 10 Samsung Experience Stores into Galaxy Audition Studios, functioning as dedicated spaces for auditions and content creation. Each studio kicks off with creator-led masterclasses on its opening day, inviting participants to perform, produce content, and tell their personal narratives.

"The core of this programme rests on a fundamental conviction that every young woman in India should possess the self-assurance to pursue ambitious goals and gain recognition on an international platform," explained Aditya Babbar, Vice President of MX Business at Samsung India. "Through our collaboration with HYBE INDIA, we are transforming this vision into concrete opportunities for a generation prepared to take centre stage."

The Guwahati edition commenced on April 25 and concluded on May 3, drawing significant interest at the Samsung Experience Store on GS Road. Participants engaged in various activities including choreography practice, vocal recording, and video production, with the Galaxy S26 Ultra serving as the primary device for content creation throughout the process. The Mumbai phase started on May 2 and continues through May 10.

The initiative extends beyond audition studios. Samsung India has set up #withGalaxy experience zones at HYBE India's Pop-up Parks in six major cities, creating interactive spaces designed to encourage content sharing and hands-on engagement with the Galaxy S26 Ultra.

Supporting the campaign are three documentary-style films shot using the Galaxy S26 Ultra in partnership with HYBE India, which chronicle participant experiences leading to the final auditions. The initial film, released on April 22, has accumulated more than 1 million views and achieved a 2.5% engagement rate, demonstrating considerable public enthusiasm. The second installment, unveiled on April 28, showcases behind-the-scenes moments from in-store workshops as participants take their turns performing.

Audition Schedule and Locations:

The audition studios will operate across the following cities and dates:

• Mumbai (Samsung BKC Store): May 2–10
• Pune (Samsung Experience Store, Phoenix MarketCity): May 9–17
• Hyderabad (Samsung Experience Store, InOrbit Mall): May 16–24
• Bengaluru (Samsung Opera House): May 23–31
• Delhi (Samsung Experience Store, Connaught Place): June 6–14
• Chennai (Samsung Experience Store, Phoenix MarketCity): June 20–28
• Ahmedabad (Samsung Experience Store, Palladium Ahmedabad): July 4–11
• Kolkata (Samsung Experience Store, South City Mall): July 11–18
• Chandigarh (Samsung Experience Store, Elante Mall): July 18–25