Samsung Strengthens Enterprise Footprint in India With AI-Integrated Solutions

Samsung is reinforcing its enterprise presence in India by deploying AI-driven, interconnected ecosystem solutions aimed at helping organisations reimagine their operational frameworks through intelligent, secure and integrated technologies.

Leveraging its established foundation in consumer electronics and display technology, the company is broadening its portfolio beyond individual devices to provide comprehensive solutions that enable businesses to transition into adaptive, data-informed operational environments.

The company operates Business Experience Studios (BES) in both Gurugram and Mumbai, which function as active showcases bringing together capabilities spanning devices, displays, mobility solutions, AI frameworks and Knox security infrastructure. Rather than focusing solely on product demonstrations, these facilities allow enterprises to observe how interconnected systems can enhance operational efficiency, enable personalisation and support scalability in practical scenarios.

"Samsung's vision for enterprise transformation centres on AI-integrated, interconnected ecosystems that transcend individual device solutions to create intelligent, responsive environments. Our position as a comprehensive technology provider enables us to integrate hardware, software, platforms and security mechanisms into a unified, seamless architecture. This approach empowers organisations to expedite digital transformation initiatives, enhance operational flexibility and deliver more customised, insight-driven solutions across their operations," stated Puneet Sethi, Vice President of Enterprise Business at Samsung India.

The studios showcase practical applications across major industry sectors including retail, banking and financial services, healthcare, education and hospitality. These demonstrations illustrate how AI-driven, interconnected ecosystems address sector-specific requirements—ranging from engaging retail experiences to protected banking transactions, integrated healthcare delivery and modernised educational platforms.

The facilities also function as collaborative innovation spaces where Samsung partners with enterprises and technology partners to develop customised solutions, accelerating implementation timelines and enhancing solution effectiveness.

As the company celebrates three decades of operations in India, Samsung emphasises its capacity to deliver integrated end-to-end ecosystems by combining hardware, software, platforms and security into a cohesive, interoperable system. The organisation is collaborating with diverse enterprises spanning private and public sector initiatives that support India's broader digital transformation agenda, while continuing to expand its engagement with various industry segments.

With India establishing itself as a significant hub for technological innovation and digital adoption, Samsung is committed to fostering sustained growth in both consumer and enterprise markets through cutting-edge technology, regional innovation efforts and strategic ecosystem collaborations.