NIVEA Launches Luminous Even Glow Range to Target Uneven Skin Tone and Dullness

Mumbai — NIVEA has introduced the Luminous Even Glow Range, expanding its face care offerings with a scientifically-formulated skincare system targeting dullness, dark spots, open pores and dehydration. The collection has been developed to appeal to younger consumers, particularly Gen Z, seeking effective yet accessible solutions for radiant, even-toned skin.

The cornerstone of this new line is the Luminous Even Glow Serum, a lightweight formulation that absorbs quickly into the skin. The serum combines NIVEA's proprietary Thiamidol ingredient with Niacinamide and Aloe Vera to work on multiple fronts: regulating melanin production to address pigmentation concerns, improving skin texture and minimising pore visibility, and providing sustained hydration. Users can expect visibly more even and glowing skin within 14 days of regular use.

Thiamidol, the serum's active component, functions by tackling pigmentation at its source through melanin regulation. The ingredient demonstrates effectiveness 60 times greater than Vitamin C in treating uneven skin concerns. Niacinamide enhances skin texture and refines pores, while Aloe Vera ensures lasting moisture retention, collectively delivering what the brand describes as a "3D Glow" effect.

The skincare regimen also encompasses the Luminous Even Glow Foam Cleansing range, offered in two formulations. Both variants utilise a 6 Acid Complex to eliminate four primary causes of dull skin: excess oil, dirt, dust and cosmetic residue.

The Bubble Foam variant incorporates Carnitine and Pearl Rucinol Complex to regulate sebum production, clear congested pores and impart a fresh, brightened appearance. The Whip Foam variant features multiple Vitamin C derivatives and Hyaluronic Acid to deliver intense hydration while promoting a luminous, supple complexion.

Completing the collection are the Day Cream with SPF 50 and Night Cream, designed to sustain the brightening and evening effects throughout the 24-hour cycle.

Geetika Mehta, Managing Director at NIVEA India, commented on the launch: "Skincare in India is evolving rapidly, with consumers increasingly seeking solutions that go beyond surface-level benefits to address skin concerns with proven efficacy. We are observing a growing expectation for products that combine advanced science with everyday accessibility, delivering both immediate confidence and long-term results. At NIVEA, our focus is to bring globally trusted skincare innovations to Indian consumers in formats that seamlessly fit into their routines. The Luminous Even Glow range reflects this commitment—combining our patented Thiamidol technology with a complete skincare regimen designed to help consumers achieve visibly glowing, more even-looking skin through science-backed care."

The Luminous Even Glow Range is now stocked across major retail outlets and online shopping platforms throughout India.