Myntra Opens Doors for Eastern India's Fashion Brands with Kolkata Seller Event

Myntra, a major player in India's fashion, beauty and lifestyle retail space, is moving to expand opportunities for emerging brands from Kolkata and across Eastern India by providing structured pathways into e-commerce.

The platform will conduct a seller onboarding and enablement event on 15 May 2026 at Southern Plaza Hotel near Gariahat market and The Park Hotel on Park Street in Kolkata. The initiative aims to demystify the process of launching on an online marketplace for brands new to digital retail.

During the event, participating brands will receive guided training on navigating Myntra's complete marketplace infrastructure. Sessions will cover critical areas including seller registration, product cataloguing, digital advertising options and day-to-day operational management. The structured approach is designed to help entrepreneurs establish a strong foundation as they transition to online sales channels.

Eastern India has established itself as a significant hub for fashion creativity, combining modern aesthetics with centuries-old textile traditions. Myntra's current seller base from the region showcases this diversity, featuring everything from contemporary lehenga cholis offered by Ankeeta Enterprise to ethnic wear from Reetz Fashion and kurtas from Fuljan. The platform also stocks an extensive range of handloom sarees, including Taant varieties, Bishnupuri silk pieces and Dhakai Jamdani designs from sellers such as Adi Akshoy & Co., Balaram Saha, 8Poure, Saha Textile and Mondal Saree Centre.

By strengthening support for this growing seller community, Myntra is helping regional fashion businesses reach consumers across the country.

This event fits within Myntra's wider strategy of engaging with sellers in key markets. The company has previously organized similar initiatives, including Seller Growth Connect programmes in Surat and Delhi.

Interested sellers from the eastern region can secure their participation by registering through links shared on Myntra's LinkedIn page or by visiting registration booths at the event venue.