Mulugu District Launches Influencer Competition to Showcase Tourism Destinations

Hyderabad: The Mulugu district administration has unveiled a reels competition targeting content creators and social media influencers, aiming to elevate the region's global tourism profile.

District Collector Borkhade Hemanth Sahadeo Rao announced that a dedicated meeting with media professionals and digital influencers will take place on May 21 at 11 am at the Collectorate Conference Hall.

The competition forms part of the tourism week initiative under the 99 Days Praja Palana progress programme, designed to highlight Mulugu's natural landscape and cultural attractions to a broader audience worldwide.

The contest welcomes participation from content creators, journalists, and social media professionals across Telangana. Entrants are required to produce 4K video content featuring Mulugu's tourism hotspots and cultural heritage between May 21 and May 30, with submissions due by 5 pm on the final date.

Participants may submit their entries via pen drive at the Mulugu District Public Relations Office or send videos through WhatsApp to District PRO Rafeeq (99483 92976) or APRO Venu (9494970535).

The administration has structured financial incentives for top performers, with the winner receiving Rs. 21,000, the runner-up Rs. 15,000, and the third-place finalist Rs. 10,000. Winners will be announced on June 2.

Beyond prize-winning entries, the district administration plans to feature high-quality submissions across its official social media platforms, crediting creators through collaborative posts. Collector Rao emphasized that the initiative would provide visibility to both Mulugu's tourism assets and emerging digital creators, urging influencers and content producers from Mulugu and surrounding districts to participate in this opportunity.