Maspar Unveils Redesigned Flagship Store at Noida's DLF Mall

Maspar, a prominent player in India's premium home furnishings sector, has reopened its flagship store at DLF Mall of India in Noida following a comprehensive redesign. The revamped location now features a refreshed layout, new thematic elements, and an updated structure aimed at improving the retail experience for homeowners and design professionals throughout the NCR region.

The reimagined store transcends conventional retail formats, presenting a stylised environment with carefully curated inspiration zones. These spaces allow customers to examine complete room concepts spanning bedding, bath, curtains, upholstery, and accessories. A notable addition is the store's new Personalised home styling Assistance service, which provides clients with expert consultation to develop customized living spaces tailored to their individual needs.

Abhinav Mahajan, Director Retail at maspar, commented on the transformation: "We were among the first to open in this mall. Understanding changing customer preferences and experience requirements, we decided to bring an eye-level experience to home furnishings purchases. A completely new Maspar experience. This relaunch is about creating a destination where homeowners, architects, and designers can explore coordinated, sustainable, and luxurious home styling solutions."

The renovated outlet marks maspar's sixth exclusive store and aligns with the brand's Green Thread sustainability initiative. Currently, maspar operates across 115 retail locations spanning 15 states within India, with its products also stocked in leading retail establishments across 10 countries globally.

The redesign underscores the brand's dedication to conscious luxury, evidenced by its incorporation of bamboo and organic cotton in textile production.

This reopening follows maspar's recent flagship launch in Mumbai's Andheri West and builds upon the brand's accolades, including recognition at the IHE Excellence Awards. By reimagining its retail presence in one of India's most significant shopping destinations, maspar reinforces its standing as a premium home furnishings leader, integrating innovation, environmental responsibility, and design excellence.