Mask TV Launches Rush Play with Over 150 Vertical Short Dramas

Mumbai — Mask TV, a prominent OTT platform in India, has formally unveiled Rush Play, its dedicated vertical short-drama service. Responding to the surge in mobile-first entertainment consumption, the new platform debuted with a library of over 150 vertical short dramas, positioning it among India's most content-rich platforms at launch.

Currently integrated into the Mask TV application, Rush Play grants existing subscribers immediate access to its extensive catalog. The company has signaled that a standalone version of Rush Play will be rolled out separately at a later stage.

The platform has been purpose-built for mobile audiences seeking diverse storytelling across romance, thrillers, suspense, family narratives, action, comedy, and inspirational content—all delivered in episodes spanning just minutes. Every story is formatted vertically to optimize the viewing experience on smartphone screens.

At launch, Rush Play offers more than 150 original and licensed short dramas, including titles such as Delivery Boy and Beyond the Sash. The company plans to continuously expand this collection with fresh releases in the coming months.

Chiranjeevi Bhatt, Mask TV's Founder and Chief Executive Officer, and Manasi Bhatt, Co-Founder, are steering Rush Play's direction. Both are committed to establishing a robust, world-class platform for vertical entertainment across India.

Speaking at the launch, Chiranjeevi Bhatt remarked, "The way audiences consume entertainment is transforming rapidly. Globally, mobile-first and short-form storytelling are gaining tremendous momentum. Rush Play represents our response to this shift. We've started with over 150 dramas to ensure viewers have abundant content choices. This is merely the beginning—we will introduce significantly more content as we move forward."

Manasi Bhatt added, "We aim to deliver stories that resonate across languages and audience segments. Through Rush Play, we're committed to bringing premium short dramas to people in an accessible, fast, and superior manner. Going forward, we will scale this platform further with exclusive original productions and emerging technologies."

With Rush Play's introduction, Mask TV now offers subscribers both conventional OTT content and modern vertical short dramas through a single interface. Users can enjoy films, web series, and short dramas without requiring additional app installations.

Given the rapid expansion of the vertical entertainment sector, Mask TV anticipates Rush Play will become a significant player in India's premium short-form content landscape. The company's long-term vision involves developing it as an independent application featuring specialized capabilities, exclusive original productions, and an ever-growing content library.

This rollout of over 150 short dramas signals a new chapter in India's digital entertainment industry and marks Rush Play's initial stride toward becoming a defining name in vertical entertainment's future.