Lenskart Unveils POP MART Eyewear Collection Featuring Janhvi Kapoor

Eyewear retailer Lenskart has announced a strategic collaboration with POP MART, the collectibles company known for creating the globally-viral Labubu characters and popularising blind-box collectibles across Asia. The partnership was formally introduced at an event in Gurgaon on June 20th, with Bollywood actor Janhvi Kapoor as the face of the launch.

This marks POP MART's inaugural official partnership in India, bringing one of its beloved character universes into the eyewear and fashion accessories space. The collection draws inspiration from Sweet Bean's celebrated "I Want A Hug" series, a character line that has garnered significant following among collectors and fashion enthusiasts.

The limited-edition range comprises 21 distinct eyeglass and sunglasses designs that merge contemporary fashion with collectible appeal. Each piece incorporates distinctive design elements including temple artwork featuring Sweet Bean branding, playful motifs combining stars and hearts, and character-inspired embellishments throughout the collection.

The eyewear has been conceptualised for consumers who view accessories as personal identity markers. Rather than treating glasses purely as functional items, the collection positions eyewear as a fashion statement that communicates individuality and creative self-expression.

The India venture follows successful launches of similar Lenskart-POP MART collections in Singapore and Thailand, reflecting the expanding appeal of character-driven fashion and collectible culture throughout the Asian region.

"POP MART represents a global cultural phenomenon that has shaped fashion preferences for an entire generation," said Peyush Bansal, Co-founder and CEO of Lenskart. "This collaboration brings this cultural movement to India for the first time ever, and we see this as just the start of what's possible between our brands."

To enhance the collectible experience, purchasers of Lenskart Bitz frames will receive Sweet Bean-inspired magnetic charms presented in blind-box packaging—a signature element of POP MART's collectible strategy. These charms can be affixed to compatible Lenskart Bitz frames, enabling customers to customise and refresh their eyewear appearance.

The POP MART x Sweet Bean "I Want A Hug" Collection launched on June 1st, 2026 across 1,000 Lenskart retail locations nationwide and through Lenskart.com. Pricing begins at ₹3,000.