Kia India Launches Creative Studio Experience at Bengaluru's HYBE Pop-Up Park

Bengaluru will host an immersive cultural experience as Kia India collaborates with HYBE INDIA to bring innovative entertainment and youth engagement to the city. The automotive brand is establishing the Kia Vibe Studio as part of its ongoing partnership, designed to celebrate creative expression and youth culture through interactive experiences.

The HYBE INDIA Pop-Up Park will operate on 30th and 31st May at EBISU Convention Center in Chokkanahalli, Bengaluru, transforming the venue into a dynamic space dedicated to music, fandom engagement, and interactive activities. The event opens its doors from 04:00 pm onwards, welcoming visitors to participate in live performances, hands-on activities, and specially curated engagements that merge entertainment with innovation.

Central to the experience is the Kia Vibe Studio, positioned within the Kia Engagement Zone and uniquely integrated inside the 2026 Kia Syros. This mobile content creation facility allows attendees to film and produce high-quality performance videos instantly, with the vehicle itself serving as a platform for creative expression and self-expression.

The 2026 Kia Syros represents the brand's commitment to mass-premium positioning through enhanced SUV characteristics, including sporty and rugged design elements, expanded variant options, and greater availability of automatic transmissions with diesel AT variants. The model maintains Kia's signature strengths—spacious cabin design, five-star BNCAP safety certification, and comprehensive feature availability—while incorporating connected technology and comfort amenities suited to contemporary lifestyles.

On 31st May, HYBE INDIA will host on-ground auditions at Sheraton Grand, Brigade Gateway, providing aspiring talent with a platform to compete for selection in the organization's initiative to identify and develop India's next global girl group. Interested participants can find additional details on the HYBE INDIA website.

This Bengaluru activation follows successful events in Guwahati, Mumbai, Pune, and Hyderabad, with the initiative spanning 10 cities across India to identify emerging talent for international recognition. Through these activations, Kia India extends its engagement beyond automobile sales, positioning itself at the intersection of mobility, cultural relevance, and youth aspirations.

The partnership underscores Kia India's strategy to connect with younger demographics by aligning with contemporary culture and supporting ambitious creative endeavors.