Hyatt Launches Brand Explorer Rewards Program Across Asia Pacific

Hyatt is rolling out an initiative designed to motivate guests throughout the Asia Pacific region to discover the breadth of its hotel portfolio and gain rewards in the process. The World of Hyatt Brand Explorer Award enables members to accumulate one Free Night Award for every five different Hyatt brands they stay at, with the opportunity to continue earning additional free nights throughout their membership tenure.

The program encompasses 36 distinct brands globally, of which 17 operate within the Asia Pacific region. These properties span a range of travel experiences, from luxury retreats to contemporary lifestyle destinations to everyday hospitality options.

"The Brand Explorer Award sets itself apart within the World of Hyatt loyalty program by recognizing guests as they sample the variety of experiences our brands provide," explained Tammy Ng, Vice President of Brand & Marketing for Hyatt Asia Pacific. "Whether guests are traveling for pleasure, work, or marking special moments, they can explore properties designed for different travel styles and purposes."

Luxury and Lifestyle Offerings

The luxury segment includes Park Hyatt establishments, which emphasize architectural refinement, art collections, and personalized culinary programming. Alila properties focus on cultural and environmental connection alongside wellness initiatives. The Unbound Collection by Hyatt comprises carefully selected independent properties, ranging from contemporary designs to historic structures and wellness-focused retreats.

Hyatt's lifestyle brands cater to culturally conscious travelers. Andaz hotels integrate local character and design sensibilities. Thompson Hotels provide sophisticated environments where cultural expression is central. The Standard properties emphasize bold aesthetics and unconventional experiences, while StandardX delivers a more streamlined version of this concept. JdV by Hyatt properties celebrate the joy of discovery through vibrant, locally-rooted designs.

Classic and Select-Service Brands

The Classics collection serves diverse travel needs with thoughtful service and contemporary amenities. Grand Hyatt hotels anchor major cities and resort destinations with premium facilities and extensive dining and wellness options. Hyatt Regency properties feature open layouts and cross-generational appeal. Hyatt Centric locations prioritize exploration, with locally-inspired dining and expert destination guidance.

Select-service brands include Caption by Hyatt, which features the Talk Shop—a multipurpose space for dining, work, and socializing. The Unscripted by Hyatt collection offers independent properties with distinct personalities for travelers valuing spontaneity. Hyatt Place combines contemporary design with 24/7 amenities and designated zones for sleeping, working, and leisure. Hyatt House caters to extended-stay guests with spacious, home-like accommodations. UrCove was developed specifically for the Mainland China market.

Promotional Details

The campaign targets frequent travelers and loyalty program members in destinations including Hong Kong, Korea, Japan, Australia, Mainland China, India, and other Asia Pacific locations. Through August 17, 2026, World of Hyatt members can access discounts reaching 20 percent on club and suite accommodations, and 15 percent on standard rooms at participating Asia Pacific properties.