Hero MotoCorp Ropes in Ishaan Khatter as Face of Hero Xoom Scooter Range

Hero MotoCorp, the world's leading manufacturer of motorcycles and scooters, has named actor and youth icon Ishaan Khatter as the brand ambassador for Hero Xoom. The announcement comes alongside the rollout of a vibrant marketing campaign that captures the spirit of speed, agility and individuality central to the brand's identity.

The campaign film features Khatter in high-octane sequences that transition into a romantic scooter outing, with the actor and a co-rider performing choreography on their Xoom scooters as they navigate through city streets. The piece culminates with the tagline "Get, Set, Xoom." Set to an upbeat musical backdrop, the campaign reimagines a nostalgic hit song with the playful phrase "Xoom Xoom Xoom Baba."

Khatter's selection reflects his reputation for dynamism and resonance with younger demographics. His public persona—marked by spontaneity and expressiveness—mirrors the attributes that define the Hero Xoom line: confidence, self-expression and constant motion.

Aashish Midha, Head of Marketing at Hero MotoCorp, stated that the initiative strengthens the company's connection with contemporary riders. "Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience," Midha said.

Khatter expressed his enthusiasm about the collaboration, noting that the campaign blends excitement with a touch of romance. "What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song. It has the perfect mix of nostalgia and youthful energy," the actor remarked.

The campaign song features the vocals of legendary singer Usha Uthup, with the film created by McCann India, part of Omnicom Advertising India.

The Hero Xoom range comprises three variants: the Xoom 110, Xoom 125, and Xoom 160, each designed to cater to the preferences of modern riders. Key features across the lineup include rapid acceleration capabilities, 14-inch wheels, LED projector headlamps, and front disc brakes.

The Xoom 110 and 125 variants are available through Hero MotoCorp's standard dealership network, while the more premium Xoom 160 is sold exclusively at Hero Premia dealerships nationwide. The scooter series represents the company's broader commitment to delivering contemporary design, cutting-edge technology and distinctive specifications that align with the aspirations of India's younger consumers.