FRND Launches 'FRND Hai' Campaign to Combat Loneliness Among Young Indians

Bengaluru, May 19, 2026 — Loneliness has emerged as a significant public health concern worldwide, affecting one in four people globally according to the World Health Organization. In India, the challenge is particularly acute, with over 200 million individuals experiencing mental health conditions while meaningful discussions about emotional wellbeing remain scarce, especially in Tier 2–4 towns where stigma and limited access to mental health resources persist.

Recognizing this pressing need, FRND — India's avatar-based audio social discovery platform and flagship offering of Interact Group — has introduced the 'FRND Hai' campaign this Mental Health Awareness Month. The initiative aims to raise awareness about the emotional difficulties confronting young Indians and emphasize how substantive conversations can alleviate loneliness, social anxiety, and daily microstress.

The Campaign's Core Message

Aligned with this year's Mental Health Awareness Month theme, "More Good Days, Together," the campaign rests on a fundamental premise: individuals often simply need someone willing to listen. Through relatable scenarios presented as "FRND Hai when…" moments, the campaign illustrates how a single authentic conversation can transform someone's emotional wellbeing — whether following a challenging day, restless nights, or periods marked by self-doubt and disconnection.

Creating Genuine Connections Without Social Pressure

FRND's platform distinguishes itself through its voice-first and avatar-based design, enabling users to build authentic relationships without the weight of appearance concerns, social hierarchies, or carefully constructed online personas. The platform hosts nearly a million conversations, with users engaging for an average of over 30 minutes daily.

Developed with India's heartland communities in mind, FRND prioritizes genuine interaction through dialogue rather than profile-based networking. The platform maintains safety through a dedicated 100-member moderation team working alongside real-time AI-powered protective systems.

Leadership Perspective on Mental Wellbeing

Bhanu Pratap Singh Tanwar, a founder of FRND, addressed the campaign's significance: "Mental health represents the defining wellbeing challenge of our generation — it is not confined to urban populations. Yet for countless young Indians, the primary obstacle is not resource scarcity, but simply locating someone receptive to conversation.

"Through 'FRND Hai', we aspire to communicate to young India that every concern deserves to be voiced. A single conversation can lighten emotional burdens and diminish feelings of isolation. Whether navigating difficult circumstances, managing stress, or seeking a compassionate ear, FRND provides that listening presence. Whether for casual interaction, supportive guidance, or deep human connection — FRND Hai."

A User's Journey of Healing

Maheshwari, a 35-year-old FRND user from Chennai, shared her personal transformation: "Following my divorce, I struggled with profound loneliness, anxiety, and insomnia. Despite maintaining an active social media presence, I discovered that followers and engagement metrics did not equate to having a genuine confidant.

"My introduction to FRND marked a turning point. I discovered a community where authentic self-expression flourished without apprehension — where I could articulate myself, receive understanding, and feel genuinely valued. Beyond emotional support, FRND enabled me to reclaim my self-assurance and voice. Currently, I experience greater strength, deeper connection, and superior emotional health compared to my previous existence of endless social media consumption. Genuine recovery frequently begins with one sincere exchange."

The Broader Implications for Digital Communities

The 'FRND Hai' campaign signals a significant cultural shift in India's digital landscape. As online communities expand throughout Tier 2, 3, and 4 towns, the measure of digital platform success increasingly transcends engagement metrics. Instead, platforms will be evaluated based on their capacity to foster authentic connection and provide genuine emotional support to their users.

About FRND

Established in 2019 by Bhanu Pratap Singh Tanwar and Harshvardhan Chhangani, FRND represents India's pioneering avatar-based audio social discovery platform. It specifically serves users aged 18–35 in Tier 2–4 towns and villages, operating across ten Indic languages while offering diverse social interaction capabilities. As the principal product under Interact Group, FRND contributes to a broader ecosystem encompassing social discovery, voice experiences, social gaming, and AI-driven engagement designed for India's emerging internet user base.