HCLTech to Transform DP World Tour's Digital Platform in Multi-Year Partnership

HCLTech and the DP World Tour have unveiled a comprehensive partnership that positions the Indian technology firm as the Official Digital Experience Partner for the premier men's professional golf circuit of the European Tour group.

Under the multi-year arrangement, HCLTech will spearhead the digital transformation of the DP World Tour's global online presence, building next-generation platforms centered on a redesigned website and mobile application. The initiative aims to fundamentally reshape how golf enthusiasts worldwide discover, track, and interact with the sport.

The technology company will develop high-performance, scalable digital infrastructure designed to deliver intuitive and resilient experiences across devices and geographies. The new ecosystem will cater to diverse stakeholders—including fans, spectators at tournaments, players, coaches, media partners, and commercial entities—offering seamless access to live content, immersive features, detailed analytics, and customized fan experiences.

The DP World Tour represents golf's international circuit, drawing players from 46 nations and operating in an increasingly data-intensive, real-time landscape where audiences expect immediate access to live action and insights.

HCLTech will additionally assume the role of Official Marketing Partner, securing Official Partner status at five DP World Tour tournaments annually, complemented by hospitality activations, on-site presence, and digital marketing initiatives.

Jill Kouri, Chief Marketing Officer at HCLTech, expressed enthusiasm about the collaboration, noting that the partnership operates on two levels. "On the technology side, we're involved in a digital transformation that will enable fans to more easily find, examine, and share significant moments in the sport. As a marketing partner, this collaboration strengthens HCLTech's international brand visibility and extends our presence to varied audiences across Europe," she stated.

Michael Cole, Chief Technology Officer of the DP World Tour, emphasized the strategic rationale for the selection. "The DP World Tour serves a genuinely international audience that requires a premium digital platform for consistent fan engagement throughout the season. We chose HCLTech for its strong technical foundation, demonstrated success in developing large-scale, continuously operational digital systems, and its capacity to convert technology into meaningful experiences for fans," he explained.

Max Hamilton, Executive Commercial Director of the DP World Tour, highlighted the business dimension of the partnership. "Golf has long been recognized as the 'sport of business,' and our global platform offers HCLTech a strategic venue to demonstrate technological innovation to a worldwide audience," he noted.