Cura Appoints Abid Khan as National Sales Manager to Drive Expansion

Cura, a prominent Ayurvedic wellness brand operating across India, has brought on Abid Khan as National Sales Manager as part of efforts to bolster its leadership structure and support expansion plans. Khan arrives with more than 20 years of experience spanning sales, marketing, and business operations.

His track record includes building robust sales networks and scaling business operations nationally. Most recently, Khan served at Hamdard Food India, where he oversaw sales operations for the company's food and beverage range throughout North India. His professional journey has encompassed senior positions in the FMCG, wellness, cosmetics, and healthcare industries, including a senior sales and marketing position with HCL Technologies.

Throughout his career, Khan has demonstrated capability in managing large-scale sales teams, overseeing extensive distributor networks, and driving growth across different regions. His expertise in sales strategy, channel development, and market expansion is expected to strengthen Cura's reach and enhance accessibility of holistic wellness products to consumers nationwide.

Aditya Mihir, Director at Cura, commented on the appointment: "We are delighted to welcome Abid Khan to the Cura family. Along with his strong understanding of market dynamics and sales operations, his work experience across Hamdard Food India and FMCG, healthcare and wellness sectors makes him a truly valuable addition to our team. As Cura continues to expand across India, we are confident that his expertise will strengthen our market reach and support our long-term growth plans."

Cura operates in the Ayurvedic wellness space by merging traditional Ayurvedic principles with contemporary innovation. The brand maintains a diverse portfolio of wellness, self-care, and food products, with established operations across the country. The company prioritises quality and sustainability while working to make wellness solutions that are both affordable and effective available to Indian consumers. This appointment represents a key milestone in Cura's strategy to reinforce its market position and accelerate its development within the Ayurvedic wellness sector.