Sunfeast Mom's Magic Shines Celebrates Mothers Through Handwritten Gratitude Campaign

Sunfeast Mom's Magic Shines is rooted in a fundamental conviction: every person's achievements are supported by a mother who believed in them from the start. This Mother's Day season, the brand has partnered with Zepto to translate this sentiment into a tangible campaign titled 'To The One Behind Our Shine'.

The initiative spans major metropolitan areas, where customers placing orders through Zepto will receive a complimentary Sunfeast Mom's Magic Shines product alongside a carefully crafted Mother's Day greeting card. The core of this experience centres on a meaningful statement:

"We could have printed a message here. But it would never be able to match anything you write with your hands and heart."

The campaign invites consumers to take a moment, articulate their feelings, and honor the often-unrecognized maternal support that sustains their personal growth and accomplishments.

Suraj Kathuria, Vice President and Head of Marketing for the Biscuits and Foods Division at ITC Ltd., shared his perspective on the initiative: "Mothers have a unique way of shaping our journeys through their quiet belief and constant encouragement. This Mother's Day, with the initiative 'To The One Behind Our Shine', we wanted to create a simple yet meaningful moment that inspires people to pause and express their gratitude, thereby celebrating the Mother – the one who truly helps us shine."

In an era characterized by rapid digital communication and constant busyness, the campaign serves as a reminder of the enduring value of handwritten communication and genuine emotional expression.

The Mother's Day initiative positions Sunfeast Mom's Magic Shines as more than a confectionery product—it becomes a vehicle for preserving words of appreciation that mothers can treasure indefinitely.